The 21st Chengdu Building Expo: Familiar Venue, New Faces

Last August, a major home furnishing and building decoration industry exhibition at Chengdu Western China International Expo City left a lasting impression. With an exhibition area of 120,000 square meters and 1,510 exhibitors, it gathered 102,321 professional visitors, mainly distributors and agents from central and western regions, manufacturers, real estate companies, decoration firms, and engineering contractors. The grandeur is still talked about today, and the excitement continues this year!

From April 15–17, 2021, the 21st China (Chengdu) Building & Decoration Materials Expo (abbreviated as CCBD China Chengdu Building Expo) will launch anew at the Western China International Expo City. It’s the same familiar location, but this year features many new faces.

Exhibition area exceeds previous edition by over 35%

For many industry professionals, the China Chengdu Building Decoration Expo is an annual must-attend event in the central and western regions. Many mid-to-high-end brand manufacturers choose it as their preferred platform to explore markets in these areas. This year's exhibition area reaches 150,000 square meters, a 35% increase from the previous edition; featuring 1,600+ mid-to-high-end brand manufacturers and showcasing 30,000+ new industry products. The expo will continue to deepen its "full industry chain" product display layout for the home building and decoration sector, covering custom home furnishings, doors and windows, smart home systems, ceramics and sanitary ware, ceiling appliances, integrated wall panels, flooring materials, soft furnishings, decorative lighting, air conditioning/water purification/fresh air systems/floor heating, prefabricated buildings, interior and exterior wall coatings, floor finishes, waterproofing materials, landscape gardening, etc. Returning exhibitors include Shuxiu Mingmen, Shengyaju, Chengpin Home, Diluoni Stairs, Sanweijia, Kujiale, Jiayixuan, Yuepai Yangguang, Daqianmen, Fasadi, Shuzhilian, Guibao, Tangke, Like, Lanshe, Xicai, Meiduo, Weikedo, Beidou Star, Aima, Schöner Wohnen, Armani, Ella, Golden Point Atom, Puxin, Pulushi, Montelier, Baijuyi, Baige, Huabang Baohe, Huamei, Guihu Waterproofing, Yonghong, Zongsheng, Aimeishu, Moshang Huakai, and other long-standing clients. Leading domestic production hubs, including characteristic enterprises and brands from Chengdu, Foshan, Zhongshan, Jiajiang, Zhejiang, and other major production areas, will once again participate in the China Chengdu Building Decoration Expo, seeking partners through a concentrated showcase.

Of course, there are also many new faces this year, including Kejin Dilai, Jiouqianfang, Qianshan, Kafuqi, Yimu Home Delivery, Qingmu, Yuezhixiang, Fanyun, Feilipu, Kaadas, Xima, German Vema, Bonnililai, Handeke, Jianhao, Haier, Dingshanmei, Yasheng, Luolan Shijia, Hanma, Kaida Mingmen, Jiuhuang, Houpu, Jingjing Industry and Trade, Kangna, Bosijie, Bojing, Leka, Feisidun, York, Aldes, Puruitai, Kejian Huaneng, Chuansheng, Huashen Steel Structure, Wanshida, Xintianhui, Yingbo Kejian, and others exhibiting for the first time this year. They are sincerely recruiting partners across the entire central and western market and look forward to meeting professional visitors from the home building and construction industry in these regions.

Professional visitors increased by over 25% compared to the previous edition

As a newly promoted first-tier city, Chengdu ranks alongside Beijing, Shanghai, Guangzhou, and Shenzhen, collectively known as 'Bei-Shang-Guang-Shen-Cheng'. Its economy is recovering rapidly with significant momentum, and market demand is rebounding further. In terms of visitor organization, based on over 102,321 visits at the 2020 expo, it is estimated that there will be 125,000+ visits in 2021, an increase of over 25% from the previous edition. This expo strives to provide an efficient and pragmatic business platform for the industry, offering companies a good opportunity for post-pandemic development. To this end, the 2021 Chengdu Building Expo utilizes its vast visitor database, new media and industry media, associations/chambers of commerce, professional mall/market resources, and exhibitor collaboration to implement 'two optimizations' for visiting audiences: First, optimizing the structure of visitor types, consolidating the advantage of dealers and agents while actively increasing the attendance of real estate developers, engineering companies, decoration companies, and designers, to meet corporate needs for investment promotion and channel transformation/upgrading. Second, optimizing the regional source structure of visitors, with invitations centered on Sichuan, radiating to Chongqing, Guizhou, Yunnan, Shaanxi, and other central and western provincial markets, while deeply exploring county-level markets in Yunnan, Guizhou, Chongqing, and Shaanxi, and expanding cooperation with building material markets/commercial associations. The budget for visitor invitation has been tripled, implementing free shuttle bus services (nearly 300 buses) and travel subsidy policies for merchant visitor groups.

On-site forum activities increased by over 80% compared to the previous edition

In terms of forum activities, this exhibition aims to promote and lead future industry development trends. It is expected that nearly 30+ events will be held on-site, an increase of over 80% compared to the previous edition. The activities will revolve around five major themes: "Design-Driven · Industry Insights · Supply-Demand Matching · Smart Marketing · New Product Launches," inviting numerous industry leaders to gather at the exhibition. The content covers the entire industry spectrum, including designers, real estate, doors and windows, prefabricated construction, HVAC, water purification, construction engineering, bathroom fixtures, smart home, and design. Event formats include high-level forums, training sessions, award ceremonies, work exhibitions, business matchmaking, store training, and more. In addition, the China Chengdu Building Decoration Expo attracts attention from the central and western regions every year. For many dealers and channel partners, it is not only a business matchmaking event but also an industry new product launch platform, where mid-to-high-end brands choose to release their hit new products. The exhibition organizing committee will join hands with 18 enterprises to hold the "CCBD Excellent Creative Star Products — 2021 China Chengdu Building Decoration Expo New Product Launch," unveiling a series of new products, solutions, and technologies emerging in the home building and decoration market, leading the frontier information of the year. The 30+ on-site events will also bring industry professionals up-to-date industry trends and build a communication bridge between upstream, midstream, and downstream enterprises.

2021 Exhibition Activities:

More activities are being finalized; please refer to the on-site schedule.

Spring blossoms, bright sunshine, market recovery. From April 15-17, the 2021 China Chengdu Building Decoration Expo arrives as scheduled. We sincerely invite you to join the opening grand event of the home building and decoration industry in Western China!

For exhibitor registration, please click: http://yfmtyccbd.mikecrm.com/V1b3gRw

To register for a visit, please click: http://ali.infosalons.com.cn/reg/ccbd21/registercn/login?type=W7VL0P

Organizing Committee Contact: Informa Tianyi Exhibition (Chengdu) Co., Ltd.

Exhibitor/Visitor Inquiry: Ms. Zhang 028-67936034

Media Cooperation Contact: Ms. Lv 028-67936031 QQ: 2031077327