30+ events, five major themes, and numerous industry leaders gather at the 2021 China Chengdu Building Decoration Expo
The 21st China (Chengdu) Building & Decoration Materials Expo (abbreviated as: China Chengdu Building Decoration Expo/CCBD) will grandly open from April 15-17, 2021, at the China Western International Expo City in Chengdu. CCBD 2021 covers an exhibition area of 150,000 square meters, with over 1,600 mid-to-high-end brand manufacturers participating and more than 30,000 new industry products on display. Meanwhile, the expo collaborates with over 30 industry associations, media outlets, and brand enterprises to launch more than 30 specialized forums and events, including new product launches, high-level summits, training sessions, award conferences, work exhibitions, business matchmaking, and store training. In 2021, the event will be fully upgraded, closely revolving around the five major themes: Design-Driven, Industry Insights, Supply-Demand Matching, Smart Marketing, and New Product Launches, providing a platform for exhibitors and visitors to exchange ideas with senior industry experts and elite peers, thereby helping companies master new industry concepts, technologies, and marketing strategies in advance to support business expansion and new product development.

Design-driven, the bridge linking designers and materials
In the era of large home furnishing and whole-house renovation, focusing on the current development direction of the decoration and home improvement industry, 'large home furnishing' has become the default trend in the building materials industry. The emergence of the 'large home furnishing' concept can be said to be inevitable due to market forces and user demands. The 2021 China Chengdu Building Decoration Expo will create a 'Large Home Furnishing · Design Week', introducing multiple sessions and various forms of design activities. Through design forum events, salon exchanges, and work exhibitions, it aims to build a communication bridge between designers and material suppliers.
Chengdu-Chongqing Dual-City Design Grand Exhibition · Series of Events for Creating a High-Quality Better Life: China's Top Ten Home Decoration Designers Speech Competition
Organizer: Chengdu Architectural Decoration Association
April 15, Afternoon, Hall 9 · Suining Hall
Good Scenery · 2021 High-Level Forum on the Harmonious Coexistence of Interior Space Design and Materials — People-Oriented, Integrating Design with Spatial Ecology
Organizer: Chengdu Interior Decoration Industry Association
April 15, Afternoon | Hall 9 · Chengdu Hall
Annual Conference of the Design Professional Committee, Sichuan Interior Decoration Association
Organizer: Sichuan Interior Decoration Association
April 15, Afternoon | Hall 9 · Suining Hall
To further deepen forward-looking design concepts in central and western China, outstanding award-winning works from the Ginkgo Golden Bird Award will be showcased at the exhibition. Featuring representative works by top masters from Sichuan and even central and western China, the display vividly demonstrates their "craftsman" spirit of continuously pursuing innovation, promoting industry progress, and creating new achievements in the field of interior design. By presenting the creative core essence of "tradition + modernity + dynamic power of central and western China," these works have stimulated broader demand for interior space design as well as related new and interesting products and equipment.
Showcase of Outstanding Works from the Ginkgo Golden Bird Awards
Organizer: Chengdu Interior Decoration Industry Association
April 15–17, Hall 11
Gain insights into the industry and track hot topics and technological frontiers
Exciting forum activities will be held concurrently at the exhibition. Industry leaders from the real estate, municipal, engineering, decoration industries, agents, and other segments of the upstream, midstream, and downstream supply chain will share industry pain points and development trends. CCBD aims to promote diversified, multi-level ideological exchanges among "industry, academia, research, and application," building a platform for resource matching, communication, and cooperation to support green development and ecological civilization construction in central and western China.
2021 China Chengdu Real Estate Product Era Supply Chain Summit Forum
Organizer: Sichuan Real Estate Procurement Managers Alliance (Chuancai Alliance)
April 16th, Afternoon | Hall 9, Chengdu Hall
The First Green Building and Healthy Living Industry Forum in Western China
Organizer: Chengdu Energy Saving and New Materials Industry Association
April 15, Afternoon | Hall 9 · Yibin Hall
China Purification and Fresh Air Industry Development Forum & Industry Public Welfare and Brand Awards Conference
Organizer: China Association of Building Metal Structure
April 15, All Day | Hall 9 · Yibin Hall
2021 Sichuan Province Building Metal Structure Industry Technology Summit Forum
Organizers: Sichuan Metal Structure Industry Association, Chengdu Metal Structure Industry Association
April 15, Afternoon, Hall 9 · Meishan Hall
2021 Sichuan Prefabricated Steel Structure Development Forum
Organizer: Sichuan Prefabricated Building Industry Association
April 16, Afternoon, Hall 9 · Meishan Hall
2021 China Western Construction Industry Upgrade and Innovation Development Summit Forum
Organizer: Sichuan Construction Industry Chamber of Commerce
April 16th, Afternoon, Forum Area, Hall 11
2021 Hemudu Construction Ecology Innovation Conference
Organizer: Sichuan Construction Industry Chamber of Commerce
April 16, Afternoon | Forum Area, Connecting Hall 3-4
Forum on Future Consumer Trends in China's Door and Window Industry
Organizer: Chuangchu Mingmen (Shanghai) Commercial Management Co., Ltd.
April 16, Morning | Forum Area, Connecting Hall 3-4
China Indoor Purification Summit Forum — Good Water, Good Air (Chengdu Stop)
Organizers: China Building Materials Circulation Association, Indoor Purification Service Committee of China Building Materials Circulation Association
April 16, Morning, Hall 9 · Suining Hall
2021 China Smart Sanitary Ware Green Development Forum
Organizers: China Building Materials Circulation Association, Ceramic Manufacturing Production Service Committee of China Building Materials Circulation Association
April 15, Afternoon, Hall 11 Forum Area
2021 China (Chengdu) Clean Heating Summit and Southern Surface-Mounted Radiator Heating Technology Exchange Conference
Organizers: Clean Heating Branch of China Association of Building Metal Structure, Heating Radiator Committee of China Association of Building Metal Structure
April 15 morning, Hall 11 Forum Area

Highlights of On-site Activities at the 2020 Exhibition
Multiple matchmaking sessions to achieve efficient supply-demand cooperation
In 2019 and 2020, the Chengdu Building Materials Expo successfully held two sessions of the "One-on-One Business Matchmaking Meeting," inviting 400 high-quality buyers including Country Garden, Baiqing Group, Benchmark Fangzhong, China State Construction Engineering Corporation, Zhonglian Construction, Hongtong Group, and Chengdu Construction Engineering. This resulted in over 1,300 matchmaking sessions and generated direct and indirect benefits of nearly 2 billion yuan. In 2021, we will continue to collaborate with nearly 30 associations and core expo buyers to hold business procurement matchmaking meetings. At the specialized precision matchmaking event, high-quality real estate developers, engineering companies, dealers, and agents from central and western China and even nationwide will gather with exhibiting enterprises to achieve efficient and precise cooperation.
Smart Marketing, Helping Enterprises Break Through Sales Growth
In the post-pandemic era, the market environment has changed. Digital marketing is the general trend, with channels being king and orders being king. How to upgrade marketing and seize customers? The Expo Organizing Committee will also join forces with Jiuzheng Media and Suomaotong to hold a summit themed on digital marketing, inviting industry experts and successfully transformed merchants to share marketing tips and practical experience, building a cross-border exchange and cooperation platform between the industry and new marketing technology fields, helping enterprises stand out among peers and achieve breakthrough sales growth.
2021 China Home Building Materials Industry Digital Marketing Upgrade Summit Forum
Organizers: Sichuan Building Materials, Furniture and Decoration Chamber of Commerce, Jiuzheng Building Materials Network, Jiuzheng Live
April 15, Morning | Forum Area, Connecting Halls 3-4
2021 National Tour of New Retail for Smart Lock Communities — Chengdu Stop
Organizers: Chengdu Lock Industry Association, Chengdu Suomaotong E-commerce Co., Ltd.
April 15, Afternoon | Forum Area, Connecting Halls 3-4
New Product Launch Hub, facilitating cooperation between exhibitors and visitors
As the largest industry exhibition in central and western China, the Chengdu Building & Decoration Expo is not only a business matchmaking event for many dealers and channel partners, but also an industry new product launch platform. Industry brands choose this exhibition platform to release their new hit products. The Exhibition Organizing Committee will join forces with 18 exhibiting brand companies to hold the "CCBD Excellent Creative Star Products – 2021 China Chengdu Building & Decoration Expo New Product Launch", unveiling a series of new products, solutions, and technologies emerging in the home furnishing and building decoration market, facilitating cooperation between exhibitors and visitors.
The holding of concurrent forums and activities at the Chengdu Building & Decoration Expo plays a significant positive role in improving the quality and influence of the exhibition, enhancing its richness, and leveraging its function as an industry communication platform. Over the three days of the exhibition, there are continuous highlights worth participating in for every industry professional.
For exhibitor registration, please click: http://yfmtyccbd.mikecrm.com/V1b3gRw
For event registration, please click: http://ali.infosalons.com.cn/reg/ccbd21/registercn/login?type=24XXX9
Organizing Committee Contact: Informa Tianyi Exhibition (Chengdu) Co., Ltd.
Exhibitor/Visitor Inquiry: Ms. Zhang 028-67936034
Media Cooperation Contact: Ms. Lv 028-67936031 QQ: 2031077327
About Chengdu Building & Decoration Expo (Official Website: www.cdjbh.cn; WeChat ID: informaccbd)
The China (Chengdu) Building & Decoration Materials Expo (abbreviated as China Chengdu Building & Decoration Expo/CCBD) was founded in 2004. It is committed to the "Industry / Supply chain" product display layout of the home furnishing and building decoration Industry, featuring whole-house customization, ceiling/wall/flooring materials, smart home, ceramics and sanitary ware, Decorative lighting, system windows and doors, new building materials, prefabricated buildings and landscaping, HVAC and comfortable home solutions, etc., striving to provide complete Solution and a high-quality, efficient business platform for the home furnishing and building decoration Industry.
After 20 editions of steady development, its scale has jumped to the top three among similar exhibitions nationwide, ranking first in Central and Western China.
The 21st China (Chengdu) Building Decoration Expo will be held at the Western China International Expo City from April 17-19, 2020. With an exhibition area of 150,000 square meters, it is expected to host 1,600+ exhibitors, 30,000+ new Industry products, 110,000+ professional visitors, and 30+ Forum events. It will comprehensively showcase technological innovation and product transformation across the entire Supply chain of the home furnishing and building decoration Industry.
About Informa Markets
Informa Markets aims to provide platforms for trading, innovation, and development for various Industries and professional markets. Its business includes more than 550 international B2B events and brands, covering multiple fields such as healthcare, pharmaceuticals, infrastructure, construction and real estate, fashion and apparel, hospitality, food and beverage, and health and nutrition. By organizing face-to-face exhibitions, providing professional data and actionable data Solutions, it offers global customers and partners opportunities to engage, experience, and close deals. As a leading global organizer of trade fairs, we inject development momentum into various trade Industries, unlock opportunities, and contribute to their vigorous growth.