Precise audience invitation to build an efficient platform. The 2021 China Chengdu Building Decoration Expo invites you to gather at the industry event next April.

With the national advocacy and high attention to green buildings, as well as consumers' focus on and demand for healthy smart homes, the Chengdu Building Decoration Expo once again shoulders the important responsibility of promoting the development and innovation of the building materials and home furnishing industry and leading the industry trend. The 21st China (Chengdu) Building & Decoration Materials Expo (abbreviated as: China Chengdu Building Decoration Expo/CCBD) will be held grandly from April 15-17, 2021, at the China Western International Expo City in Chengdu, continuing to provide an efficient, pragmatic, and convenient business platform for the large home furnishing and building decoration industry in the central and western regions.

Multi-channel precise invitation of high-quality professional visitors to build an efficient business matching platform

As the longest-running and largest conference of its kind in the central and western regions, the China Chengdu Building Decoration Expo has continuously gained professional recognition from the industry. It is the preferred platform for companies in the large home furnishing and building decoration industry to seek professional agents, build business partnerships, and promote brands and products. Through one-on-one online precise invitations, in-depth market promotion, support from chambers of commerce and associations, group visits, industry high-level forums, and exhibitor collaborations, the China Chengdu Building Decoration Expo invites professionals such as agents/dealers, manufacturers, decoration and renovation companies, real estate developers, and construction engineering companies to visit and exchange ideas, ensuring maximum benefits for exhibitors.

(1) One-on-one targeted online invitations to professional visitors to ensure visitor quality

The China Chengdu Building Materials Expo has been successfully held for twenty years, accumulating 800,000 visitor records. The audience mainly consists of agents/Dealers / Distributors, manufacturers/factories, decoration and renovation companies, real estate firms, and construction engineering companies from Sichuan, Chongqing, Yunnan, Guizhou and other regions. The organizing committee has a call center team with more than 50 fixed seats, which invites professional visitors one-on-one via telephone, email, SMS and other methods before the exhibition to visit and negotiate.

(2) Conduct in-depth ground promotion in major professional markets across Southwest China to expand the industry penetration and reach of the exhibition

The organizing committee will organize a professional ground promotion team to carry out carpet-style promotion in the home building and decoration Industry parks, concentrated markets/malls and various regions in central and western China, including Sichuan, Chongqing, Yunnan, Guizhou and other provinces, cities, districts and counties. Through face-to-face communication, they will invite participants to visit the exhibition, striving to enhance and consolidate the Industry penetration of the China Chengdu Building Materials Expo.

(3) Liaise with decoration and building materials markets, associations, academic institutions and chambers of commerce to ensure the arrival of visitor groups

Over its 20-year development, China Chengdu Building Materials Expo has established partnerships with more than 1,000 building materials and decoration malls across provinces, cities, districts, and counties in Central and Western China, as well as with over 150 industry associations/chambers of commerce and media organizations. The Organizing Committee jointly organizes the event with relevant government agencies and industry bodies, actively leveraging their policy and industry resources to provide additional advantages for the Exhibition. Meanwhile, government agencies, industry associations/societies/chambers of commerce will notify their subordinate units or member enterprises through official visit notices to organize groups to attend the Exhibition.

(4) Online + offline omni-media promotion and publicity to maximize coverage

China Chengdu Building Materials Expo conducts year-round continuous promotion through online + offline multi-channels. For self-media promotion, the Organizing Committee builds an exhibition promotion system through various methods such as the official website, WeChat Official Account, H5, Douyin, Toutiao, Weibo, precision ad placement, direct mail, and email. For media promotion, the Organizing Committee has established long-term promotional cooperation with 920+ industry media and mass media. Moreover, it increases promotional investment in various provinces and cities in Central and Western China, reaching in-depth cooperation with Jiuzheng Building Materials Network, Building Materials Business Circle, etc., for continuous publicity reporting and support in buyer organization. Regarding similar exhibitions, comprehensive promotional coverage is achieved at more than 50 similar exhibitions annually to invite buyers to attend. For outdoor advertising in professional markets, collaborations have been reached with multiple professional markets and subway media in provinces of Central and Western China; wall advertisements, barrier gate advertisements, subway advertisements, and TV advertisements are being released successively. This continuously strengthens the exhibition's brand influence, ensures the quality of attending visitors, and helps exhibitors achieve a win-win in trade cooperation and brand promotion.

(5) Attract high-end industry professionals to attend through high-level forums and other activities

Adhering to the exhibition philosophy dedicated to the development of the industry in Central and Western China, a series of high-level and broad-themed summit forums, award ceremonies, work displays, store training sessions, and seminars will continue to be held during this edition, with a total of 30+ events. At that time, authoritative figures from industry associations such as the China Building Materials Circulation Association, China Chamber of Commerce for Import and Export of Metals, Minerals, Chemicals & Related Products, Sichuan Prefabricated Building Industry Association, and Sichuan Interior Decoration Association, including senior executives and industry experts, will attend to explain national policies in detail and promote interactive communication on industry supply and demand. Real estate developers and designers will also gather to discuss the latest trends in interior and exterior design and jointly showcase outstanding works by designers.

In just three days, more than 30 themed events will be held, promoting industry exchanges and undoubtedly attracting high-profile industry professionals to attend.

(6) Actively explore high-quality business matching services

The Organizing Committee of Build China Chengdu assigns dedicated personnel to organize and invite agents, decoration companies, real estate developers, design institutes, and others with procurement and agency needs to attend the exhibition. The committee promptly releases the latest exhibition news, provides exhibit previews, and recommends brand exhibitors to facilitate business matchmaking between exhibiting enterprises and high-quality visitors on-site, offering an efficient and convenient experience for exhibitors and attendees. The 21st Build China Chengdu will comprehensively and deeply launch the "CCBD Precision Business Matching Meeting" at the exhibition site.

Currently, the booth recruitment for the 2021 Build China Chengdu is in full swing. High-quality brand enterprises have rushed to book booths for next year in advance, with many exhibitors applying to expand their booth areas, showing great confidence and expectation for next year's exhibition results.

New product launches, latest trend insights, product innovation, original design displays... Evolving from a single model promoting business exchanges to integrating multiple elements, providing a competitive stage for major brands and leading brand value enhancement, Build China Chengdu has gradually moved to a higher platform. The 2021 Build China Chengdu plans a total of 12 halls + 3 exhibition areas, with an exhibition area of 150,000㎡, featuring 1,600+ exhibitors and 110,000+ professional visitors. From April 15-17, at the China Western International Expo City, we sincerely invite you to attend!

To register as an exhibitor, please click: http://yfmtyccbd.mikecrm.com/V1b3gRw

To register as a visitor, please click: https://s.yam.com/Hr3r7

Organizing Committee Contact: Informa Tianyi Exhibition (Chengdu) Co., Ltd.

Exhibitor/Visitor Inquiry: Ms. Zhang 028-67936034