Invitation to Exhibit at the 2020 Chengdu Decorative Lighting Exhibition

The 20th Chengdu Building and Decoration Materials Expo (abbreviated as: Chengdu Building Expo) will be grandly held from August 20-22, 2020, at the China Western International Expo City. As a leading exhibition for the home furnishing and building decoration industry in central and western China, it is committed to the "Industry / Supply chain" product display layout of the home furnishing and building decoration industry, comprehensively showcasing technological innovation and product transformation across the entire supply chain.

The exhibition integrates the following six major advantages, and we believe it will definitely provide an efficient platform for enterprises upstream, midstream, and downstream of the industry, bringing more business opportunities to all exhibitors and visitors. The exhibition integrates advantages from all sectors to maximize your benefits.

Advantage 1: Targeted promotion and invitation of professional visitors

The target audience for professional visitor invitations at the Chengdu Building Expo includes manufacturers, agents, retailers, distributors/wholesalers, decoration and renovation companies, construction engineering firms, architectural/equipment design firms, real estate developers, municipal/landscape engineering companies, etc. Through targeted communication, we strongly promote coverage across the upstream and downstream of the industry.

Invitation methods include: leveraging multiple resources for strong exposure, and conducting comprehensive, multi-angle promotional invitations.

- Utilizing a massive database for precise invitations: over 9,800 hours of direct phone calls, 700,000+ SMS messages, 180,000+ exhibition information emails, and 32,000+ direct mail pieces;

- The exhibition's self-media platforms have over 110,000 followers, with promotional invitations via more than 800 WeChat/QQ groups and other communities;

- Over 500 industry online partner media, 100+ industry professional publications, 300+ professional official accounts, and 20+ mass newspapers and TV stations for cyclical promotional campaigns;

- Comprehensive promotion across 354 large outdoor advertisements in the Sichuan-Chongqing-Yunnan-Guizhou-Shaanxi Building Materials and Decoration City;

- Invitation and promotion to 1,000+ conference guests/representatives at more than 20 industry high-level forums;

- Three business matchmaking activities at the conference site, with one-on-one invitations to 1,500+ executives/purchasers from demanding companies.

- Promotion and invitations at 200+ similar professional exhibitions and 400+ industry events/association annual meetings nationwide;

- Professional team conducts one-on-one buyer visits and invitations across provinces, cities and counties in Sichuan, Chongqing, Yunnan, Guizhou and Shaanxi, distributing over 500,000 copies of materials;

- Over 1,000 building materials and decoration cities, 150+ industry associations/academic societies/chambers of commerce, and 200+ VIP procurement groups for targeted matchmaking, with direct shuttle bus services;

As of mid-March, the number of pre-registered visitors has reached 32,569. A total of 204 building materials and decoration cities, industry associations, and chambers of commerce have confirmed group visits. It is expected that 261 buses will bring 9,600 attendees in groups to the event.

Regional and category data proportions of Chengdu Building Decoration Expo 2019 visitors (Total: 98,754 visits)

Advantage 2: The first online + offline efficient and pragmatic trade exhibition platform for the home furnishing and building materials industry in Central and Western China

With the development of information technology, the Chengdu Building Decoration Expo is guided by the strategy of simultaneous online and offline operations. The newly created cloud platform for matching and franchising home furnishing and building decoration products—"Chengdu Building Decoration Expo Online Exhibition"—has gone live. The platform meets industry merchants' needs for online promotion, new product launches, merchant publicity, posting supply and demand information, online exhibitions, business matching, and customer appointments, achieving massive exposure and customer accumulation for the online exhibition, bursting popularity at offline booths, and creating the first efficient and pragmatic online + offline trade exhibition platform for the home furnishing and building materials industry in Central and Western China.

How to access the "Chengdu Building Expo Online Exhibition": Search and follow the "Chengdu Building Expo CCBD" official account, then click on "Online Exhibition".

Advantage 3: Complete industry chain layout, the first choice for well-known brands

As a leading exhibition for the home building and decoration industry in Central and Western China, the Chengdu Building Expo features doors and windows, custom home furnishings, ceiling/wall/flooring materials, smart home solutions, ceramics and sanitary ware, kitchen appliances, new building materials, prefabricated buildings, landscape architecture, decorative lighting, and HVAC comfort systems. It strives to provide complete solutions and a high-quality, efficient business platform for the home building and decoration industry, making it the preferred platform for domestic and international famous brands to expand into the Western market. As of March 27, exhibiting brands include: Yazhixuan Doors and Windows, Bei'anmei/Jinyangyu, Rui'ao Doors and Windows, Quanyou, Zhongbang, Sanweijia, Hande Electric, Dingshang Mingzhu, Hengjie, Lepeng Sanitary Ware, Jianyou Ceramics, Vaillant, Bosch, Dahe Germany, Wanlei Coatings, Kasong, Schulz, Behr, Handeck Japan, Chunxiu Wall Cloth, Aima Integrated Ceiling, Ziguangle IoT, Jiachang, DNAKE, Pulaiside, Chengdu Construction Engineering, Beixin Housing, Weidun Waterproofing, Huabang Baohe, Schöner Wohnen, etc. Industry associations are also participating in groups, including: Jiuzheng Building Materials, Guangdong Door and Window Association, Foshan Door Industry Association, Rongchuanghui, Chongqing Wardrobe and Cabinet Customization Industry Association, Foshan Nanhai District All-Aluminum Home Furnishing Industry Association, Chengdu Coating Industry Association, Lighting Electrical Committee and Ceramic Manufacturing Production Service Committee of China Building Materials Circulation Association, Guangdong Gas Heating Hot Water Boiler Chamber of Commerce, Diankou Plumbing Industry Alliance, Suomaotong Exhibition Group, Sichuan Prefabricated Building Products Association, Chengdu Building Materials Industry Association, Chengdu Energy Saving and New Materials Industry Association, Chengdu Famous and Excellent Product Supply and Demand Enterprise Alliance, Sichuan Floor Engineering Technology Association, and other exhibition groups. Currently, more than 1,400 exhibitors have registered.

Snapshots from the 2019 Chengdu Building Expo site

Advantage 4: Building materials and home furnishing exhibition in Central and Western China, with super large exhibition area

The 20th Chengdu Building Materials Expo features an "11+4" overall layout, comprising 11 thematic pavilions and 4 newly added exhibition areas. With an exhibition area of 140,000 square meters, it hosts 1,600+ exhibitors, attracts 90,000+ professional visitors, and holds 20+ Forum / Conference / Exhibition events. It comprehensively showcases technological innovation and product transformation across the entire Industry / Supply chain of the home furnishing and building decoration sector.

2020 Chengdu Building Materials Expo Planning Map

Advantage Five: Unparalleled Exhibition Background

Guided by the Chengdu Municipal Bureau of Expo Affairs and the Chengdu Municipal Bureau of Economy and Information Technology, the Chengdu Building Materials Expo is jointly organized by Informa Markets Group and the China Building Materials Flow Association, together with nearly 30 industry associations including the Sichuan Interior Decoration Association, Sichuan Prefabricated Construction Industry Association, Chengdu Real Estate Development Enterprise Association, Chongqing Custom Cabinet and Wardrobe Industry Association, Guizhou Architectural Decoration Association, and Yunnan Architectural Decoration Industry Association. It has received high attention and support from the government and industry associations. Meanwhile, with the infusion of Informa Exhibitions Group's international resources and advanced management technologies, the Chengdu Building Materials Expo is further promoting its internationalization, branding, and specialization, providing a more comprehensive business platform for the most vibrant and potential building materials market in central and western China.

At the 2019 Chengdu Building Materials Expo site, Zhao Shiyang (second from right), Deputy General Manager of the Expo Project, accompanied Qin Zhanxue (second from left), President of the China Building Materials Flow Association, and Feng Sijing (first from right), Secretary-General of the China Building Materials Flow Association, on a tour of the exhibition.

Advantage 6: High-end events, mastering industry trends

Chengdu Building Materials Expo, in collaboration with more than 30 industry associations and media outlets including the China Building Materials Circulation Association and the Sichuan Prefabricated Industry Association, has jointly launched over 20 thematic forums and activities. These include new product launches, high-level forums, training sessions, award ceremonies, work exhibitions, business matchmaking, and store training. Focusing on exploring industry development trends, empowering industrial design innovation, facilitating project supply and demand docking, applying hot technologies, and marketing skills training, these events allow exhibitors and visitors to exchange ideas with senior industry experts and elite peers, grasp new industry concepts and technologies in advance, and thus boost business expansion and career development.

Highlights of the 2019 Chengdu Building Materials Expo

The 20th Chengdu Building Materials Expo, August 20-22, 2020, at the Western China International Expo City, invites you to win together! For more exhibition details, please visit the official website of the Chengdu Building Materials Expo: www.cdjbh.cn.

The pre-registration platform for exhibition visitors has been open since last October. Click here http://dwz.date/Gty for quick pre-registration. Successful registration not only grants you exclusive access lanes for convenient entry and access to the 'Reserved Visitor Lounge' on-site, but we will also draw lucky winners every month, giving away JD.com cards, fuel cards, phone credit cards, and more.

Contact:

Ms. Lv

Email: lv.fan@informa.com

Phone: 028-67936031