Vibia Case Study: London Selfridges

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Selfridges, located on Oxford Street in the UK, is one of London's most famous department stores. This department store brings together a large number of popular mainstream brands and designer boutiques, including the French luxury clothing brand Moncler.

Moncler is dedicated to combining fashion design with innovative research results, creating fashion and premium accessories that perfectly embody professionalism and style.

The Moncler boutique at Selfridges adopted the Megaman® LED energy-saving and environmental protection lighting solution. The main lighting uses Megaman® LED AR111 reflector lamps, paired with recessed triple-head luminaires.

In addition to the advantages of energy saving and excellent luminous efficacy, the Megaman® LED AR111 reflector lamp also features efficient heat dissipation capabilities, allowing for close-range light distribution on clothing and accessories.

Available with 8/24/45 degree beam angles, various narrow beam angles make the shape of clothing more prominent, attracting consumers' attention. Create an ideal shopping environment and atmosphere.

Compared with traditional quartz lamps, the Megaman® LED AR111 reflector lamp has an ultra-long lifespan (up to 50,000 hours), which can effectively reduce the cost of replacing luminaires and maintenance. It contains no mercury or ultraviolet rays, ensuring healthy consumption for customers while contributing a modest effort to a sustainable environment.